About Me
About Me
I work directly with professionals and business owners who want visuals that clearly communicate their message, their value, and the credibility behind what they do.
I bring decades of experience across agencies, brands, and teams. I’ve seen how tools, trends, and technology reshape the way we design all the time—from the days when creating a clear idea required entire teams across disciplines, to now, where the right knowledge makes high‑quality, strategic design accessible without the overhead.
Graphic design has taken me from print to screens, from layouts to interfaces. I’ve worked with developers, writers, leads, and founders—people who sharpened my thinking and pushed the work further.
Those experiences still inform how I think, how I build, and how I design. It’s a discipline of constant learning.
Today, that’s still the focus—helping professionals and small business owners build credibility through clear, strategic design.
I work directly with professionals and business owners who want visuals that clearly communicate their message, their value, and the credibility behind what they do.
I bring decades of experience across agencies, brands, and teams. I’ve seen how tools, trends, and technology reshape the way we design all the time—from the days when creating a clear idea required entire teams across disciplines, to now, where the right knowledge makes high‑quality, strategic design accessible without the overhead.
Graphic design has taken me from print to screens, from layouts to interfaces. I’ve worked with developers, writers, leads, and founders—people who sharpened my thinking and pushed the work further.
Those experiences still inform how I think, how I build, and how I design. It’s a discipline of constant learning.
Today, that’s still the focus—helping professionals and small business owners build credibility through clear, strategic design.
Frequently Asked Questions
Frequently Asked Questions
Get in Touch
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1 . How much does it cost to work with you?
Discovery + strategy session → $450 CAD
Landing page or design system → $2,500–$4,500 CAD
Full brand + website → from $6,500 CAD
Consulting or extra work → $150 CAD/hour
Just strategy, design and results.
No rush jobs.
*Payment plans are available for anything over $2,500
⎯
2 . What is the Discovery + Strategy Session?
Most projects fail from poor communication and unclear goals. During this session, we’ll dive into your product, brand, market, and message to uncover what truly matters and create clarity from the start.
An executive summary with clear insights, direction, and next steps. A solid foundation you can use to guide design, brief a team, or even structure an AI‑assisted build if that’s the path you choose.
3 . What do I actually get when the project’s done?
Clean, beautiful design that works for you.
Clear, readable layouts
Visual assets you can use across your brand
Handoff instructions if you’re working with a developer or team
Final files
(PDF, SVG, JPG, PNG — in whatever format we’ve agreed works best for your project)
No loose files. No confusion. No weird formats.
4 . How's your delivery process.
Every project includes 2 rounds of revisions:
*But the first version won’t just appear out of nowhere. Before designing, we’ll have meaningful conversations to research, build the strategy, and plan what’s needed to ensure it’s not just “pretty,” but clear, purposeful, and aligned with your goals.
Need more?
No problem — we just keep going at $150/hour, always with your approval first.
5 . Is $150/hour worth it?
A lot gets done in an hour — especially with 20+ years of experience behind it. I don’t waste your time, and I don’t bill for mine unless it moves the project forward.
6 . Do you offer support after the project ends?
Yes. I can help with
Extra pages or visual materials
Updates or tweaks
Ongoing design feedback or strategy
Consulting
No retainers required — just reach out when you need me.
⎯
1
How much does it cost to work with you?
Discovery + strategy session → $450 CAD
Landing page or design system → $2,500–$4,500 CAD
Full brand + website → from $6,500 CAD
Consulting or extra work → $150 CAD/hour
Just strategy, design and results. No rush jobs.
*Payment plans are available for
anything over $2,500
⎯
2
What is the Discovery + Strategy Session?
Think of it as getting to know your product and audience—deeply
During this time, we’ll dive into your product, brand, market, and message to uncover what truly matters and create clarity from the start.
An executive summary with clear insights, direction, and next steps.
This becomes a solid foundation you can use to guide design, brief a team, or even structure an AI‑assisted build if that’s the path you choose.
⎯
3
What do I actually get when the project’s done?
Clean, beautiful design that works for you.
Final visuals (PDF, SVG, JPG, PNG — in whatever format we’ve agreed works best for your project)
Clear, readable layouts
Visual assets you can use across your brand
Handoff instructions if you’re working with a developer or team
No loose files. No confusion. No weird formats.
⎯
4
Can I ask for changes?
Absolutely. Every project includes 2 rounds of revisions:
But the first version won’t just appear out of nowhere. Before designing, we’ll have meaningful conversations to research, build the strategy, and plan what’s needed to ensure it’s not just “pretty,” but clear, purposeful, and aligned with your goals.
⎯
Need more?
No problem — we just keep going at $150/hour, always with your approval first.
⎯
5
Is $150/hour worth it?
A lot gets done in an hour — especially with 20+ years of experience behind it. I don’t waste your time, and I don’t bill for mine unless it moves the project forward.
⎯
6
Do you offer support after the project ends?
Yes. I can help with
Extra pages or visual materials
Updates or tweaks
Ongoing design feedback or strategy
Consulting
No retainers required
Just reach out when you need me.
Get in Touch
message me on:
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Today AI handles 80% of the nitty-gritty.
We are the 20% human that actually makes it work.